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Data Cloud

Salesforce Data Cloud provides your customer corporation with unified, real-time data. You may arrange and harmonize data from Salesforce and other external sources. You may load data into Data Cloud, then personalize and engage by creating audience segments.
Map Data into a User-Friendly Model
  • Speed & Scale: Pre-built data bundles help you quickly ingest data from Salesforce C360.
  • Transform: A transformation function library can help you prepare and clean your data.
  • Customization: You can use pre-built standard data models based on the Salesforce Information Model or construct your own custom models.
Identity Resolution and Profile Curation
  • Resolve Known Identity: Improve government health services by providing scalable contact center experiences, ensuring that citizens receive the assistance and information they require.
  • Data Reconciliation: Define criteria for combining data into unified profiles based on factors such as latest update date, source priority, and so on.
  • Data Integration: Consolidate data from Salesforce’s Sales, Service, and Commerce Clouds into unified profiles.
Segment and Activate
  • Self-Service Segmentation: Segments for individuals, families, and accounts can be easily created and managed.
  • On-the-fly Aggregation: Use Einstein AI to perform real-time segment analysis and segment creation on the fly.
  • Personalization: Activate these segments through various direct and advertising channels, allowing for customisation and optimizing content and activities to increase engagement.
Analyze and Understand
  • Insights: Define and evaluate multidimensional metrics such as Customer Lifetime Value (LTV), Customer Satisfaction (CSAT), Recency, Frequency, Monetary (RFM), and others at the profile or audience level to acquire a better knowledge of your consumers.
  • Tableau Connector: Use Tableau’s unified profile data and audience insights to conduct in-depth analysis and improve campaign management.
  • Data Query API: Extract aggregated profile data using the Data Query API and mix it with other systems and channels inside and outside Salesforce to improve analysis and reporting.

Product Modules for the Salesforce Data Cloud

Streamline data entry with built-in bundles for quick ingestion from Salesforce C360. Clean and enrich your data with a variety of transformation operations to ensure data quality and readiness for sophisticated analytics and marketing initiatives.
Create a 360-degree perspective of your consumers by resolving known identities via email, phone, and other identifiers. Create unified customer profiles by reconciling data from several sources, including Sales, Service, and Commerce Clouds, to improve personalization and marketing precision.
Create segments for Individuals, Households, and Accounts with ease, allowing you to be more precise and agile in your marketing. Personalize content across all channels using Einstein AI’s on-the-fly aggregation and cognitive analytics, resulting in optimal customer experiences and increased engagement.
Defining multidimensional measures like LTV and CSAT at both the individual and audience levels might provide meaningful insights. Integrate your data seamlessly with Tableau for extensive data exploration, and utilize the Data Query API to extract and analyze aggregated profile data for informed decision-making.

Conscendo Leverages Salesforce Data Cloud with These Products / Industry Applications

Data Ingestion and Transformation
  • Efficient Data Handling: This module enables organizations to quickly acquire and prepare data from a variety of sources, thereby saving time and resources in data processing.
  • Data Quality: It improves data quality and consistency, lowering errors and increasing the accuracy of customer profiles, which is critical for making educated decisions.
  • Quick Insights: Rapid data input enables firms to acquire insights from their data more rapidly, allowing for speedier responses to changing market situations.
Identity Resolution and Profile Curation
  • Holistic Customer View: This module assists in the creation of complete and accurate customer profiles, which are critical for understanding and serving consumers efficiently.
  • Personalization: Accurate identification resolution enables tailored marketing, which increases client engagement and loyalty.
  • Security: Resolving known identities helps to detect and prevent fraud, as well as improve security and trust in a variety of businesses.
Segmentation and Activation
  • Targeted Marketing: Effective segmentation and activation enable firms to conduct highly focused marketing efforts, resulting in improved conversion rates and sales.
  • Customer Engagement: Personalized communications and offers through segmentation increase consumer engagement and happiness, resulting in higher customer retention.
  • Operational Efficiency: It streamlines marketing and communication operations, saving time and dollars while improving outcomes.
Data Analysis and Insights
  • Informed Decision-Making: Data analysis offers significant insights into customer behavior and trends, allowing businesses to make data-driven decisions and adjust their strategy.
  • Optimization: It lets businesses to optimize their operations, goods, and services using insights gleaned from customer data.
  • Competitive Advantage: The capacity to get deeper insights might provide you a competitive advantage in understanding consumer needs and market dynamics.